While everyone was busy talking about Google +, Facebook, Twitter and Pinterest, the social network MySpace made a quiet comeback in the world of social media. Previously, the public could see the preview version of the re-designed MySpace, but it’s now open for everyone.
The new tagline of the revamped social network is ‘The New MySpace helps people Discover, Connect and Share. A music player has been integrated at the bottom of the page, which allows users to listen to access their favorite songs quickly. There’s a new button that’s labeled ‘Connect’, which has a similar functionality as the ‘Like’ button on Facebook or ‘Follow’ button on Twitter. After you’ve connected with someone, posts from that person (could be your friend or an artist) will appear in your feed.
The user is connected with a library full of videos, songs, albums, images etc. A new concept of scrolling has been introduced, which makes everything move from left to right, something that would work great on tablets and smartphones. The new design is sleek and user-friendly, and anyone browsing the site won’t take much time to learn as they did with the older version of MySpace.
Images are now the backbone of the website, and the entire background of the web page serves as a Cover Photo, which enhances the visual appeal. Facebook, on other hand, has defined a limited area for placing Cover Photos.
Companies have a good opportunity to take advantage of the re-introduced social website. Music companies are going to have a competitive advantage as they try to get themselves noticed in a community of active and innovative music seekers. Some companies are already witnessing benefits, with an example coming from Afghan Wireless myspace.
Lauren Becherer, a senior from University of Washington believes the new MySpace is the real deal, and it incorporates Tumblr and Pinterest all in one. People using Facebook are looking for alternatives with all the changes going on, such as the Timeline thing. MySpace, on the other hand, looks very clean, and there are many people who are a fan of white space. Search engines love white as well.
Apart from appealing to artists and wireless companies, it’s a breeding ground for teens and young adults, so businesses whose product and services are targeted towards this demographic are going to find value in the website. The ongoing adoption of smartphones and tablets would help e-commerce to benefit from the UI as well.
The new MySpace is here, and it means business for everyone.