Today’s consumers have become smarter and more practical. Companies that used to manage their image via television advertising are discovering that word-of-mouth marketing has become a force to reckon with because of the rise of social media networking sites.
Because of this, online reputation management has become an integral tool for companies who want to maintain their competitive edge. This is because a negative reputation could turn off existing customers as well as make it difficult for the company to attract new ones.
One of the most compelling techniques used to uphold and maintain a company’s online reputation is by utilizing social media websites like Facebook and Twitter.
Facebook is helpful not only to individuals who want to connect with their friends and loved ones, but also beneficial to companies who want to connect with their loyal clients and attract new ones.
Many companies today utilize the said social networking site to promote special deals, post pictures of products and services, and perform other advertising tasks.
Companies that utilize the abovementioned method should regularly check their account because existing customers and potential ones may ask questions and they might be offended if they will not receive a quick response.
In addition, former customers may use the Facebook account to post grievances or reports that can damage the organization’s reputable image. Since a vast majority of companies lack the time to perform regular social networking tasks, some of them employ online reputation management firms to do the job.
Twitter is another social networking website that enables companies to somewhat manage discussions that are relevant to them. This is because their followers can spontaneously get a hold of essential information like press releases when a post or tweet is made.
A particular downside of the said feature is the fact followers or clients can be easily turned off if offensive information is tweeted. When this happens, the only thing that can fix such wrong doing is damage control.
Because of this drawback, many companies prefer not to risk their reputation by such blunder and instead choose to outsource their social networking tasks to online reputation management companies.
The social networking websites that are explained in this article are two of the most popular tools that companies utilize to engage with their customers. It should be remembered that though it seems easy, using them for reputation management purposes can be very complicated. If poorly managed, Facebook or Twitter accounts may do more harm than good. For this reason, it would be best to invest on tried and tested online reputation management firms.