Several rumours point to the online giant, Amazon on it moves to build its own smartphone right after its fortunate tablet, Kindle Fire fetched huge profits for the company. What-so-ever the matter might be, several technological sites like wired and techradar have already come out with this hot news in their sites. Hence, why not we discuss about this in brief?
Earlier this year, Amazon’s first tablet Kindle Fire created a trend in the smartphone industry by doubling its market share in Android tablet. Amazon’s Kindle Fire touched a whooping 54 percent of the total Android based tablets in the month of February this year. With all these speculations in the market, few analysts predict that the next biggest focus of Amazon would be on building its own in-house product- a smartphone!
Rumours also add that a Chinese company is already on the development work and hence is reported to be released in Q4 2012 at a cost of £92 or £104 ($150 or $170).
Now, how would this affect the smartphone industry? Let’s look in to it in brief.
· iOS and Windows Phone devices already have Amazon’s shopping and Kindle app, hence it would be affordable for its customers to a large extent
· Amazon’s new smartphone would have a modified version of Android OS just like the Kindle Fire
· This smartphone will be an inclusion to Amazon’s massive online store and hence an ad for the product in their site is totally out of question
· It will certainly provide users with 24/7 online activity
· Marketing situation for companies like Apple might become tougher as Amazon is already an established online shopping centre for hardware devices
· This Amazon smartphone is likely to cause trouble to other Android devices if it proves successful
· Running a modified version of Android OS in Amazon’s smartphone might cause trouble for itself
· The advantage of streaming services in Kindle Fire might be reversed in the case of their smartphone when the 3G and 4G data plan would be consumed more
· This smartphone being Amazon’s own product would not find hard to grab maximum shares in the market
Yet another interesting rumour spreading is that Facebook is also planning to build its own smartphone. Hence, it is for us now to wait and see as to which company would exactly succeed in the smartphone industry.
Bini, a writer by profession finds interest in technical stuff and innovations happening in varied industries. She writes for several sites including http://broadbandsuppliers.co.uk/ and http://freeinuk.co.uk/.