Everybody knows touchscreens are “in.”
Whereas BlackBerry dominated the smartphone marketplace just a few short years ago, its button-based preeminence has since been quickly and aggressively usurped by others – namely the touchscreen-based iPhone and Android devices.
Although these newcomers are clearly beating the BlackBerry in terms of both market share and “cool” factor, does RIM’s device still have anything to offer? Could there be something –anything – that BlackBerry does better than its touchscreen rivals?
As we’ll see, the answer to that question is “yes” – at least for some people. Here are a few reasons you might want to keep your ‘Berry.
1. Overall speed
Ask anyone who has used both a BlackBerry and an iPhone about speed, and they’ll probably tell you that the former device was faster.
Completing more tasks in less time is critical in fast-paced business environments. For everyday consumers, it also makes using the smartphone a lot more fun.
So the BlackBerry is faster. And faster means it can save you several minutes every day waiting for apps to load or sitting through screen lock. To be fair, Android phones vary from model to model, and they’re getting faster with each release.
But for the time being, BlackBerry still wears the crown when it comes to overall processing speed.
2. Email & notifications
When you have a notification on your BlackBerry, you press one button and you’re there. On iPhones and Android devices, you’re first sent to a blank screen. Then you see the app. Then (finally) you see the notification. Sigh.
The touchscreen email experience is similarly disappointing. With a BlackBerry, you get a consolidated inbox that includes all of your notifications. On the other devices, you just get your email. Not only that, but it can take awhile before your message actually appears (see “Overall speed” above).
It seems like everything on touchscreen devices requires extra steps
Take the calendar, for example. The iPhone requires several steps and screen change periods just to schedule an event. The BlackBerry lets you do it with just a couple of button presses.
What’s more, the very nature of a touchscreen device requires you to actually pick up the phone and look at the screen just to mute the device when you’re on a conference call.
For all the efficiency gains that BlackBerry’s processing speed, intuitive user interface, and lower lag times offer, there are still things that many touchscreen devices do better.
When it comes to sharing music and photos, using maps, browsing the Web, and playing around on social networks, BlackBerry doesn’t come close to what you get with iPhone and Android. These touchscreen phones were built to do those things well, and they definitely deliver the goods.
But if you need to get things done fast, BlackBerry is still the way to go. That’s why it remains so popular with the business community. And it’s why you might not want to let go of yours – at least not yet.
image credit: juanpol