I’m not sure what gave Google the urge to suddenly make this special HTML5 interactive music video, but I’m glad they did it. Google love to use HTML5 so the Google Chrome team went and teamed up with Arcade Fire and director Chris Milk to create a custom interactive music video for their song “We Used To Wait”.
Now this is by no means your standard music video, yes it’s made using HTML5 instead of Flash, but there’s more to it. The whole experience is known as “The Wilderness Downtown” and you’re better off looking at it using Google Chrome since it’s made for it, however it will work with other HTML 5 browsers.
The first thing you do when you visit the site is type in your address of where you grew up, and then once it’s all happy and loaded, a video of a guy running down the street begins along with the music. You’re also presented with a window where you can write a letter to your younger selves. From here on in you don’t have to do anything, just sit back and enjoy. Suddenly all these different windows begin to pop up on your screen in collaboration with the music, some with simple graphics and others with views and streetviews of your hometown courtesy of Google Maps.
It’s really pretty cool, and the graphics are fairly good as well, the only thing is it’s fairly CPU intensive and Google recommend you close other tabs and programs before you run it. But then again this is understandable since it’s an “experiment”
credit:techcrunch
Why not go check it out for yourself here and watch as birds and trees are suddenly plopped into the street where you grew up and all sorts of crazy graphics jump out at you.
I hope this isn’t another one of those Concorde moments, I’d love to see more of these come along, now all we have to do is wait for the 3D Version!
So go check it out now!
Let me know what you think of it in the comments
Related posts:
Loading ...
[...] from: Google & Arcade Fire HTML5 Music Video — Techinfo-4u August 30th, 2010 | Tags: and-teamed, arcade, chris, not-sure, special, suddenly-make, the-urge, [...]
This is an interesting experiment of html5 with “a custom interactive music video”.“[HTML5] is in its infancy right now”, and multimedia creator ifunia list a data that “Only 10% of Web video encoded in H.264 or HTML 5, not Flash.” supporting this opinion. So this is just an interesting experiment, if you got some Flash .flv video and want to watch them, maybe you need 3-rd party video converter software to help you.
stonee´s last [type] ..How to convert FLVFlash to MP4- WMV- AVI- MOV or any other format on MAC easily
I had no idea about this. But it seems they are adding something to the existing HTML5. Thanks for sharing mate.
Sathish @ TechieMania´s last [type] ..Google Unveiled “Priority Inbox” for Gmail
html 5 is an awesome idea but it is true that it is very cpu intensive. The heavy resource use kind of damages just how amazing html5 it is.
Yes I agree with you, it is very cpu intensive, and this would definitely be a concern for lower powered machines. but then again this is just the beginning of HTML5 videos so maybe they haven’t quite streamlined it yet to make it more cpu friendly
I’m really excited about HTML5, hopefully it will be a step in the right direction for phasing out flash. I’m sure it will be a while until there’s enough browser compatibility to make it acceptable for web designers. Thanks for sharing the video.
Brian Rogel´s last [type] ..FeedBurner is Stealing Your CommentLuv Backlinks
Glad you liked it, I can see HTML5 picking up growth in the next year or so, mainly because of the increase in tablets and devices using it, and the lack of flash on the iPad and iPhone
[...] Google & Arcade Fire HTML5 Music Video — Techinfo-4u [...]
Not working on ipad. I wish I could have seen it :-(
More people started using HTML5 which has the ability to support even flash.
Saikrishna´s last [type] ..Search Engine Traffic: You Need It To Build A Profitable Blog