The New York Times is undoubtedly one of the most popular newspapers, not only in America but in the world. With fresh news content and editorials every day the NY Times appeals to everyone. Recently we are hearing about newspaper and magazine companies giving out because the likes of Google is showing results from their sites. Which is what I thought the whole point of a search engine was, but apparently not.
These companies claim that Google is using their information as their own and are taking the credit for it. Well in actual fact, all Google and these search engines are doing is their job, to crawl all websites and provide links to them in search results. In fact these companies should be thanking Google and the likes for pointing users towards their sites where they more than likely a healthy profit from advertisements.
The New York Times has now announced plans to charge for online news from 2011. A new ‘metered’ model of payment will offer users of NYTimes.com free access to a set number of articles per month and then charge users once they exceed that number. However NY Times home delivery subscribers will not have to pay an additional fee for online content when the new model comes into play.
NY Times explained that it would give them “a second revenue stream and preserve its robust advertising business”
However not everything will be paid content, they will try and balance it out so as to keep users on the web
It will also provide the necessary flexibility to keep an appropriate ratio between free and paid content and stay connected to a search-driven web,”
“Our new business model is designed to provide additional support for the New York Times’ extraordinary, professional journalism,” said Arthur Sulzberger Jr, Chairman of the New York Times Company and publisher of the New York Times.
I agree with Mr.Arthur here, I’m sure it’s not cheap producing journalism of such high quality day in and day out but they have managed to do it quite well up to now, so why the sudden change of heart?
“Our audiences are very loyal and we believe that our readers will pay for our award-winning digital content and services”
Well it seems the global economic crisis has rocked the guys at NY Times as well, they’ve decided to introduce this new model to make them “less susceptible to the inevitable economic cycles”
“We were also guided by the fact that our news and information are being featured in an increasingly broad range of end-user devices and services, and our pricing plans and policies must reflect this vision.”
The NY Times are also preparing for the inevitable transition of content over to eReaders and mobile devices and Apples iSlate/iPad/iTablet or what ever they are going to call it, that’s if it even exsists…..
What are your thoughts on the NY Times introducing fees for accessing it’s online content? Let us know in the comments
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