A new television network featuring 24-7 three-dimensional content will be coming to your home in 2011. The venture is backed by Discovery Communications, owners of the Discovery Channel and its family of networks, Sony, and Imax.
All 3 firms are set to hold equal share in the venture and the reason they are creating this 3D network to help drive ” Consumer Adoption Of 3D televisions ” and to become market leaders in the growing Home 3D market. When it launches, the network will be available only in the United States, but the companies did say they would explore international opportunities in the future.
We are yet to be given a name for the network but they have said that they will be supplying “content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming from Discovery, Sony Pictures Entertainment, Imax, and other third-party providers.”
Sony are set to take care of the advertising sales and work with the industry to license television rights “to current and future 3D feature films, music-related 3D content, and game-related 3D content.” Discovery will oversee network and television rights and Imax will “license television rights to future 3D films, [engage in] promotion through its owned-and-operated movie theaters across the U.S., and [offer] a suite of proprietary and patented image enhancement and 3D technologies.”
The financial terms of the deal haven’t been disclosed but assuming that regulatory approval is secured, the network should go live in 2011.
However their not alone:
ESPN will also be delivering the first 3D television network to the home in June this year, USA Today is reporting.
ESPN 3D, the channel will deliver more than 85 live sporting events in 3D. It won’t run reruns, so the channel will be dark when no current sporting event are being aired. The USA Today says ESPN 3D will broadcast the Summer X Games, NBA events, as well as college basketball and football games.
To access either of the new 3D networks, users will need a 3D-capable TV, as well as 3D glasses. In other words, the barriers to entry are a bit high, but it’s a new technology that has some excited.
The only problem is I don’t see who is going to be watching it. As of now I don’t know a single person who owns a 3D TV or who is even thinking of buying one. Do you own a 3D TV? Are you planning on buying one?
Let us know in the comments